Google will raise the prohibition on marketing crypto exchanges and wallets in the United States from August 3 this year. According to the company message, these ventures will again be able to advertise their services through the search engine. Since June 2018, the promotion of digital assets and correlated content has been barred from Google.
The new guidelines set requirements for advertisers and require them to get verified. The firm must possess a banking license in any of the 50 US states or be listed as a financial services venture with the US financial regulators. The documents for obtaining the related permit will be accessible on July 8.
Google’s most recent ruling does not invalidate the ban on celebrity marketing of digital assets, initial coin offerings or the DeFi protocol services.
